THE DESIGNER
Sara El-Emary
Sara Elemary is an Egyptian-Canadian modest fashion influencer and fashion designer based in Cairo, Egypt. She graduated in 2005 from the Arab Academy for Science, Technology & Maritime Transport (AAST) with a degree in Business Marketing. Inspired by her father, a successful entrepreneur, and driven by a lifelong passion for fashion, Sara chose to merge creativity with business acumen to build her career in fashion design.
With a strong foundation in marketing and a deep understanding of the local and regional market, Sara defined her design aesthetic early on. Her creations are rooted in a signature philosophy that blends comfort, boldness, and power, paired with meticulous attention to detail—resulting in timeless pieces that transcend seasonal trends.
Sara Elemary approaches design with intention, ensuring her pieces flatter a wide range of body types and postures. Her work is thoughtfully constructed to enhance confidence and celebrate femininity in all its forms. Through deconstructed silhouettes and refined craftsmanship, her designs bring a fresh perspective to modest fashion, transforming garments into distinctive, empowering statements.
